Al Khayyat Investments (AKI) has signed an exclusive distribution partnership with Aujan Coca-Cola Beverages Company (ACCBC) to manage the distribution and market growth of the beverage brands Rani, Vimto and Barbican across the United Arab Emirates.
Announced on 1 July, the agreement appoints AKI as the exclusive distribution partner for the three brands throughout the UAE. The partnership combines ACCBC’s beverage portfolio with AKI’s route-to-market network, covering modern trade, traditional retail, supermarkets, self-service outlets, fuel stations, hotels, restaurants, catering (HORECA) and e-commerce channels.
For the beverage packaging value chain, the agreement is expected to strengthen the availability of packaged products across multiple retail formats while supporting wider market reach for established brands. Increased distribution activity also has relevance for packaging supply chains serving the beverage sector, including primary, secondary and transport packaging.
According to the companies, the partnership will focus on expanding distribution, improving trade execution, strengthening e-commerce capabilities, supporting consumer-led product innovation and building category leadership in the UAE market.
Zaid S. Al Khayyat, Managing Director of Al Khayyat Investments, said: “This new partnership represents another step in expanding our collaboration with globally recognised brands, underscoring our commitment to delivering a superior experience to customers and consumers across the UAE. We are proud to partner with Aujan Coca-Cola Beverages Company, a company with a remarkable legacy and portfolio. Together, we will combine our strengths to accelerate growth, expand market reach and create lasting value for retailers, customers and consumers.”
The agreement marks a further expansion of AKI’s consumer goods portfolio while extending ACCBC’s distribution footprint in the UAE. Aujan Coca-Cola Beverages Company, which has a 120-year heritage in the GCC beverage sector, will work with AKI to strengthen the market presence of Rani, Vimto and Barbican through the company’s nationwide distribution infrastructure and retail network.